It seems some alleged SEO experts are still telling people they should worry about “keyword density”, or how much percentage of text their keyphrases should take up. That’s absolutely not true, and will also lead you to write bad articles that no human wants to read. Find out why.
Posted in Blogging.
This article gives you the code you need to redirect from a subdomain like “http://blog.oldsite.com” to an entirely different domain, like “http://mynewsite.com.” How to use the code is explained in detail.
Posted in Tools & Tips.
We recently talked about using personas to target ads. The idea was that by forming a vision of who your readers/customers are and how they live, you could begin to guess what sort of advertising would be effective with them. But there’s actually so much more you can do with personas. Personas: the How To [...]
Posted in Blogging.
For years, we were told online ads should be relevant to our sites. That never really made sense to me, because it often meant advertising your competition. You’ll notice TV shows don’t run commercials for other networks’ TV shows, right? Why should we advertise websites providing the same type of content we provide? And how [...]
Posted in Monetizing.
There’s no standard metric for how to set prices on net advertising space, so how do you decide how much to ask when you start selling your own ad space? There are a couple of ways to go about it that at least make sense and can be explained to clients clearly. However, they won’t [...]
Posted in Marketing.
One of the best ways to learn CSS is just by looking at the code other people have written. Over the years, I’ve gotten fairly competent at writing CSS, and yet I still find it helpful to look at other people’s work. There’s more than one way to achieve a look, and I’m always hunting [...]
Posted in Tools & Tips.
