You already have an idea how it works offline: people buy advertising space to show off their shops, products or ideas. They pick locations for their ads based on where they think their target customers are likely to see them. They choose the media – TV, newspaper, magazine, billboards, fliers – according to how they [...]
Posted in Marketing.
One of my WordPress plugins stopped working when I upgraded. I figured out it was because the database tables had the version number for the plugin in them, so the new version was looking for the new version number. I could’ve done a fresh install and lost all my info… or I could just change [...]
Posted in Tools & Tips.
There are a lot of ways to build websites that make money. You can build for search engines, and searchers will keep you afloat. Or you can build for visitors and patiently wait for the word to get out about your site. If you build for visitors, it does take longer for the buzz to [...]
Posted in Blogging.
In order to increase your website traffic and boost your pagerank, you need to get quality inbound links pointing to your site. Buying those links is against Google’s rules. Just waiting and hoping for someone to link to you is too passive a strategy – especially given how stingy some people have gotten with handing [...]
Posted in Marketing.
There are tons of articles talking about just how far Twitter, Facebook or your blog can or can’t take you. Is it worth your time to become a high profile Digg user? Delicious user? Etc. I think it all depends on whether you know what to use social networking for. Namely, the online equivalent of [...]
Posted in Social Networking.
The principles of online and offline marketing are, for the most part, identical. But there’s one additional and very crucial element to online marketing that you must tackle: search engine optimization, or SEO. There’s nothing quite like search engines for offline customers. There are the “Yellow Pages” type telephone guides listing businesses in the area. [...]
Posted in SEO.
