There’s a truism I’ve noticed throughout my observations of the business world, and it applies to every industry - real estate, medicine, entertainment, all of it: hype can take you to dizzying heights, but the air’s much richer where the quality is. Transactions are both Vulcan and Human Business transactions have two components: the quality [...]
Posted in Productivity.
I recently dealt with a webmaster who thought Alexa was the best way to gauge how much traffic his site had compared to other sites. I explained to him why Alexa is so unreliable. He asked a computer science major friend why Alexa was unreliable, and the friend said he didn’t know. This person had [...]
Posted in Stuff that Sucks.
Should we even take SEO marketing theory seriously? By that, I don’t mean everyone writing about SEO is a clown. But if you actually sit down and take a long hard look at what the SEs like us to do versus what offline marketing theory has taught us for decades, in some places it’s totally [...]
Posted in SEO.
More than a few times over the years, I’ve switched several of my sites’ RSS feeds from full feeds to excerpt feeds to see what happened. Every time it was the same: feed subscriptions leveled off or fell. I’d switch back to full feeds, and they’d resume their slow, steady climb. Until recently. My most [...]
Posted in Blogging.
One of the best ways to get some exposure for any sort of blog is to advertise it on a forum for bloggers. Since everyone is already there to talk about blogging, people will definitely click over to your blog – if only to see what the competition’s up to, initially. We’re not actually talking [...]
Posted in Blogging, Marketing.
Marketing is about lies, right? It’s about convincing people your cheaply made crap (that you copied from some poor schmo) is worth tons more than it’s really worth, so they’ll buy it and make you rich. We all see these stories every day. We all buy some of the crap, at least until we learn [...]
Posted in Marketing.
