You may believe your blog needs your name and face to gain trust. But this isn’t true for most blogs, and there are advantages to keeping it impersonal.
Earlier this week, a hula hoop performer told the story of being asked to perform at a $1000/plate event for Oprah Winfrey for free. The producers suggested that the exposure would be well worth her time and expenses in performing. The problem was, she’d obviously already gotten enough exposure to come to the attention of