Two of my websites have given me a lot of experience with boutique ad networks. These types of ad providers work a little differently than most. They require you to put their ads first in chain, above the fold, maybe even promote other network sites in a widget, etc. There's a list of things you can't do, one of which is tell people the truth about them - which is why I'm … [Read more...] about Time to dump boutique ad networks
Earning advertising revenue can be an important part of your business strategy. Some people say it's not worth it, but it can be if you know what you're doing.
For years, we were told online ads should be relevant to our sites. That never really made sense to me, because it often meant advertising your competition. You'll notice TV shows don't run commercials for other networks' TV shows, right? Why should we advertise websites providing the same type of content we provide? And how strange it looked to me as a visitor, when someone … [Read more...] about Should ads be relevant to your site, or to your audience?