In marketing, you may hear the term "buying persona" or just "persona". This refers to a profile or fictional character who's based on facts about the people you are most marketing to. Marketers try to imagine the sort of person who would buy their products. Let's say you're writing about shopping, and you think your best audience is going to be young women in their … [Read more...] about Creating personas that say yes
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on … [Read more...] about Who Is Your Audience?
Conventional marketing research - polls, surveys and number crunches about what's sold in the past and how and where it sold and to whom and by whom - can tell you what, among all the stuff that's already out there, people are likely to buy again. It can't really tell you much about that product no one knows they want yet. I'm not necessarily talking about a new invention or … [Read more...] about The value of gut instinct in marketing