Time to dump boutique ad networks
Boutique ad networks offer some good stuff, but they can also cause some problems. Read about my experiences here.
Ad Revenue
Earning advertising revenue can be an important part of your business strategy. Some people say it’s not worth it, but it can be if you know what you’re doing.
Should ads be relevant to your site, or to your audience?
For years, those of us who use ad revenue to monetize our sites were told online ads should be relevant to our sites. That never really made sense to me, because it often meant advertising your competition. You’ll notice TV shows don’t run commercials for other networks’ TV shows, right? Why should we advertise websites …