Social Media

Pinning Perfect is one of the few courses I recommend. It is the only Pinterest course I consider 100% reliable and always up to date. The thing about Pinterest Before you start thinking about getting tons of traffic from Pinterest, there are some things you should know. First, Pinterest has a long history of making very big changes without warning. They have also been … [Read more...] about Pinning Perfect: the Only Pinterest Course You Need

Once upon a time, using my personal Facebook account, I made a comment on a post from a very popular website. To my surprise, the comment got 1,000 likes in the first hour, plus about 30 favorable replies. Then the negative replies started coming, and what unfolded for me was a lesson in social media reputation management. In what to expect if one of my Facebook business … [Read more...] about A quick lesson in social media reputation management

Is there such a thing as a Facebook penalty? I run Facebook pages for several websites. My organic reach is consistently good with all of them. But once in 2015, I saw my reach on one Facebook page suddenly plummet overnight by two-thirds. What happened? The great plummet seemed to happen immediately after one particular status update, so I took a hard look at it. It was a … [Read more...] about How I got a Facebook penalty for two words

There are tons of articles talking about just how far Twitter, Facebook or your blog can or can't take you. Is it worth your time to become a high profile Digg user? Delicious user? Etc. I think it all depends on whether you know what to use social networking for. Namely, the online equivalent of word of mouth marketing, not your own small personal PR firm. Word of mouth … [Read more...] about Trust circles, word of mouth marketing and social media

Here's something nobody warned me about. When you're blogging, particularly on a controversial topic, there's something unpleasant that happens when you start gaining popularity. It involves people coming to your website and telling you in comments how you're doing everything wrong, and you must do what they say instead. You'll notice they don't talk nearly so much about what … [Read more...] about Nitpickers: proof you’re gaining ground