SEO

You may hear a lot of SEO experts talking about the importance of asking people to link to you. And other experts say it's not important at all. I've been doing this for a very long time, and for part of that time, Google was as likely to punish you for getting a bunch of inbounds quickly as to reward you. It depended on your site authority and other factors, but it was … [Read more...] about Begging for links vs. passive marketing

Here's a question bloggers frequently hear: why are recipe blogs so long? Bloggers understand your frustration, but there may be a few things you don't know. We get it. I promise. You're looking up a recipe for chicken on Google. You find one that sounds perfect, so you click it. Or maybe you just stumbled onto it in Facebook or Pinterest or Twitter. And it's this … [Read more...] about Why Are Recipe Blogs So Long?

Mobile has grown massively over the last few years, and it probably won't stop growing anytime soon. It's critical to make sure your website is mobile-friendly - that is, easy to view and navigate on a tiny little phone - but how to go about that? Google is a fan of the responsive layout, which supposedly adjusts to whatever screen size your visitors use. But for many sites, … [Read more...] about Does Google Rate Your Site as Mobile Friendly?