Update: Altitude Digital did eventually pay me what they owed, quite a few months late.
This post is going to be fairly brief. I just want to warn all my blogging friends: do not sign up with a company called Altitude Digital.
My troubles with Altitude Digital
Altitude Digital approached me with a good pitch. They wanted to run a small video unit on one of my websites, with a temptingly high guaranteed CPM. For several months, and things went fairly well. There was a discrepancy my first payment, which they claimed was just a matter of accidentally transposing the numbers. They promise to make it up on their next payment, but I didn’t get the full amount expected. At the time, I chalked it up to the normal sort of discrepancies that you see from time to time after an ad network has done its final calculations, compared to the stats you were seeing at the time your money.
Within a few months, the payment stopped. Now, it’s important to realize a couple of things. First, I spent well over a decade of my professional life reading contracts for living, so I know a thing or two about contracts. Second, this is all the contract said about payment:
That means, according to their own contract, they are agreeing to pay me my earnings within 60 days of my earnings, as long as I earned at least $250. There’s no clause in there that says if their vendors don’t pay them, they don’t have to pay me. And you can put such a clause in a contract – I’ve seen it before. But they didn’t.
But the instant one of their vendors didn’t pay them on time, they stopped paying me. That was June, and now it’s September. They owe me over $600, and they are not paying.
Quality of ads
While I was satisfied with the quality of the video ads, the ad unit itself used a lot of CPU resources. Every time I loaded my website in any browser, on any computer, the fan would start up. That’s always a sign that something is making your computer work hard.
At first I assumed this was normal for video ads, but after getting rid of Altitude Digital and testing two other video ad networks, I now realize it doesn’t have to be that way.
In this day and age, there are so many ad networks to choose from. You never need to put up with an ad network paying you late or not paying you at all.