Is Pinteresting Strategies 2025 the Course You Need?

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Pinteresting Strategies has one of the few courses I recommend for a few years now. It is the only Pinterest course I consider 100% reliable and always up to date, and Carly has given it a serious update for 2025.

This matters because Pinterest can change so fast it leaves your head spinning. You need a course that updates as needed, especially now that you can’t rely on Google traffic, Facebook is basically creators not to drive traffic to their sites, and who even knows what’s going to happen with AI.

You also need a course that teaches you methods for success on Pinterest. But to my thinking, this is no less important than keeping up with what methods could get you banned, and what to do if that happens.

A great course does both. A bad course actually tells you to use methods that will get you banned or at least decrease your Pinterest traffic. Yes, those are still out there.

Is Pinterest Still Worth Your Time?

Let’s talk about the elephant in the room. With all the recent changes to how websites get traffic, you may be wondering whether Pinterest is still worth the effort in 2025. The platform has seen some ups and downs, especially with all the changes to how pins are shown and what counts as spam.

But here’s the thing: Pinterest is one of the few social platforms (really, more a search platform – kind of a hybrid) where your old posts (or pins) can keep bringing in traffic for months or years after you first share them. That’s a big deal.

Google is sending less traffic to small sites. Facebook doesn’t like sending people off their platform. Instagram doesn’t even let you share links in posts. But Pinterest users are out there looking for ideas, recipes, crafts, and tips. They want to click through to your site.

And Malik Dukard, Chief Content Officer at Pinterest, recently told Kate Ahl they’ve decided they’re fine with people clicking through. They used to want to keep people stuck on Pinterest, but now they realize their value as a platform is in helping people find sources off Pinterest.

Pinterest has moved away from trying to keep users on the platform and instead focuses on getting them to where they want to go—whether that’s making a purchase, reading an article, or completing a DIY project. For business owners, this means Pinterest is now one of the best platforms for driving actual revenue.

Furthermore, check your RPMs. It may not be true in every case, but my Pinterest RPMs on all accounts are lightyears ahead of other traffic sources:

That’s my Mediavine dashboard showing the RPMs by source. I blurred out the actual revenue for privacy.

So yes, unless you’ve got a niche that just doesn’t play well on Pinterest, the platform is still worth your time.

How Pinteresting Strategies Stands Out in 2025

Let’s talk about why Pinteresting Strategies is still a top pick this year, even as Pinterest keeps changing the rules. The course isn’t just a “set it and forget it” thing. Carly is active in the Pinterest space, which means when something shifts—like a brand new algorithm or another one of those “best practices” updates—she’s right there, making sure her material matches what’s actually working.

She’s not guessing, either. Carly tests her own methods on her own accounts, and she’s quick to admit when something isn’t working anymore. That kind of honesty is rare in courses like this. Most creators just keep selling the same info year after year. Not here.

What Carly Does Right

Carly from Pinteresting Strategies takes a different approach. Instead of relying on Pinterest employees to know what’s what, she deep dives into Pinterest’s engineering blogs and other online materials and interprets them for us.

You could do this for yourself, but (a) it takes a lot of time and (b) you might not understand them as clearly as she does. Some of the engineering stuff is pretty dense. So that’s one big benefit of PS.

Methods that Work

Carly also teaches you pinning strategies that have gotten her a lot of traffic. She explains in depth why they have worked, and what has changed over the years, and what she’s trying next.

She doesn’t claim her method is the only one. She encourages you to try others, because Pinterest definitely treats different niches differently. I find what works for new accounts often doesn’t for older accounts.

But her methods are terrific for a start with if you’re new to Pinterest. And if you’re more advanced, as I was when I took her course, they will give you a lot of ideas of new things to try.

More importantly, the course gave me a better understanding of why some things I’ve done in the past did or didn’t work. That’s a big help in developing and tweaking strategies for my sites.

What About Analytics?

Some people get nervous when they hear “analytics,” but Carly makes it easy. She teaches you exactly what numbers matter:

Which pins get the most saves and clicks
What types of designs work best
How to tweak your strategy based on what’s working

You don’t need a math degree—just a willingness to look at trends and try new things.

What Does a Typical Week Look Like with This Course?

Let’s say you’re busy and can only spend an hour or two a week on Pinterest. That’s totally fine! Carly’s methods don’t need you to be glued to your computer.

Here’s what a typical week might look like:

Spend 20 minutes brainstorming pin ideas based on your latest blog post or product.
Use Canva (the free version) to create 2–3 pins.
Upload and schedule them using Pinterest’s built-in scheduler.
Check your analytics at the end of the week to see what worked.

No fancy tools, no huge investment of time—just consistency.

Is It Beginner Friendly?

Absolutely! If you’ve never touched Pinterest for business before, this course breaks everything down step by step. You’ll learn:

How to set up your profile the right way (super important)
How to make boards that attract followers
What keywords to use so people find your pins
How to write pin descriptions that get clicks

But there’s also plenty for more advanced users, like tips for running multiple accounts, troubleshooting when your traffic drops, and ways to recover if Pinterest flags your account for spam.

The Truth About Pinterest “Hacks”

A lot of Pinterest courses promise quick fixes or “secret” hacks that’ll make your pins go viral overnight. The truth? Most of those hacks are either outdated or could get your account shut down.

Carly doesn’t promise magic results. She shows you how to build real traffic over time by following Pinterest’s guidelines and focusing on quality content. No shortcuts that’ll come back to bite you later.

Real Results from Real People

One of the best things about Carly’s course is all the feedback from students. If you check out reviews from other bloggers, small business owners, or even Etsy shop owners, you’ll find lots of stories about people who went from almost no Pinterest traffic to thousands of visits a month.

What’s even better is that these aren’t always people with giant followings or super fancy websites. The course works for regular folks, as long as you’re willing to put in a little effort and follow Carly’s advice.

The Value of Community

Even if you don’t join the paid group, the free Facebook group has a ton of info. It’s not just Carly answering questions; other members share their wins and struggles too. Sometimes someone else will ask a question you didn’t even know you needed answered.

You’ll see real-time updates about changes on Pinterest (sometimes before they’re announced!), new features rolling out, and examples of pins that are doing well right now.

What If You Don’t See Results Right Away?

Every account is different, so don’t get discouraged if you don’t see instant results. Sometimes it takes a few weeks (or even months) for pins to get traction. The good news is that once they do, they can keep driving traffic for a long time.

Carly encourages you to keep experimenting and share what’s working in the group—which means everyone benefits from each other’s experiences.

Is It Worth the Price?

Compared to other online courses (some of which charge hundreds or thousands of dollars), Pinteresting Strategies is pretty affordable—especially when you consider all the updates and community support included.

If you’re serious about growing your blog or business with Pinterest—and you want advice that keeps up with all the changes—this course is one of the safest bets out there in 2025.

So if you’re tired of guessing what works on Pinterest or stressing about getting banned, give it a try. You might just find it’s the missing piece you needed!

Just for Newbies?

While the course approaches Pinterest in a newbie-friendly way, there are specific sections about how to adapt the strategy if you have an established account.

My accounts are more than a decade old, and I still got a lot of useful ideas from the course. You’d need to be pretty expert on Pinterest to get nothing out of this course. But there is a refund option if you feel you get nothing out of it.

Updating the Course

Some of the course is text and some is video. Carly basically saves the video for when text and screenshots won’t really show you what she’s doing all that clearly.

She updates the text pretty frequently, and especially if something big has changed. The videos are updated every year or so, as needed. If something is outdated in them and it’s significant, she notes that in the text until she can get around to making a new video.

What Else Do You Need to Buy?

The good news is: you don’t need to subscribe to anything else to use Carly’s methods. You can, but she believes using third-party schedulers is less effective than using Pinterest’s own scheduler.

And free Canva will do all the pin design you need. Yes, a lot of people disagree about third-party schedulers like Tailwind making any difference. That’s okay – the point is, you can increase your Pinterest traffic with nothing but her course and a little time.

Is There a Facebook Group?

Yes, there is a Facebook group anyone can join whether they’ve taken the course or not, but no, there isn’t a free group for just for course members. There is a paid group available to anyone, and you’ll get a chance to join it from the course.

I have found the free group incredibly helpful. Carly chimes in on good questions. Other people share what they know or have experienced.

The paid group gives you free monthly Canva templates and more discussion among members. I didn’t find the discussion in the paid group much more helpful than the discussion in the free group, so I dropped my membership.

Some people find the price of membership absolutely worth it for the templates alone, however. It’s probably worth signing up for at least a month to see if it’s a good fit for you.

Does It Take All Day?

That’s another thing that’s surprising about this course. Instead of sitting with a spreadsheet and designing and manually scheduling 50 pins a day, you can make this work with just a few pins a week. So it’s one of the more efficient methods I’ve seen.